• Q: Who are Bluefin’s clients?

    A: Bluefin clients span TV networks, advertising agencies, and brand advertisers. Some of our publicly-announced clients include: A+E Networks, AMC Networks, CBS, Comcast Spotlight, DIRECTV, Discovery Communications, Fox Sports, MTV Networks, and Turner Broadcasting on the TV Networks side and Humana, Initiative, Mars, MediaCom, Media Storm, and PepsiCo on the brands and agencies side.

  • Q: What does Bluefin do?

    A: Bluefin’s flagship product – Bluefin Signals – is a Social TV Analytics platform. Using Bluefin Signals, our clients tap into a comprehensive dataset of social media conversations about TV. Bluefin Signals tracks data across 115 US national TV networks, 11,000+ TV shows, and 346,000+ individual telecasts year to date.

  • Q: What are Bluefin’s solutions for TV networks and operators?

    A: Bluefin’s Social TV Analytics platform – Bluefin Signals – provides TV networks and operators with data and insights for use in programming & audience research, TV ad sales, and network distribution.

  • Q: What are Bluefin’s solutions for brands and advertising agencies?

    A: Social TV analytics from Bluefin Signals is used by brands and agencies as inputs for media planning and buying. Bluefin data provides the key link between paid and earned media, enabling our clients to measure – and then optimize for – the amount of social media conversation driven by TV campaigns.

  • did you know? Bluefin's platform semantically analyzes over 3 billion pieces of social media commentary every month.
  • did you know? every month over 2 million minutes of broadcast TV video is fingerprinted and analyzed by Bluefin's planform.
  • did you know? the human genome project identified and mapped around 25,000 genes. The TV Genome project discovers and maps over 13.7 million social media comments to TV (every month).