We are thrilled to be included in the 2012 TR50, Technology Review‘s annual list of the world’s most innovative technology companies!

Technology Review‘s Editor in Chief and Publisher Jason Pontin says, “Bluefin Labs is giving us a whole new approach to the thorny problem of measuring audience size and engagement for television shows. Its key innovation is its ability to translate and condense the welter of commentary on social media sites into meaningful information.”

This is Technology Review‘s third annual list of the most innovative companies in the world. Spanning energy, computing, the Web, biomedicine, and materials, each company included in the 2012 TR50 has been evaluated based on its business model, strategies for deploying and scaling up its technologies, and the likelihood of success. Bluefin is profiled in the Web & Digital Media category alongside Dropbox, Facebook, Google, OnLive, Safaricom, Spotify, Twitter, and Zynga in the March/April issue of Technology Review, and we’re featured on their website here.

What’s a TR50 company? According to their website, “it is a business whose innovations force other businesses to alter their strategic course. TR50 members are nominated by Technology Review’s editors, who look for companies that over the last year have demonstrated original and valuable technology, are bringing that technology to market at a significant scale, and are clearly influencing their competitors.”

Bluefin was also featured in Technology Review‘s Social TV analytics cover story in the December 2011 issue. It’s a fabulous read by David Talbot, and you can download the pdf here.

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We are pleased to announce an editorial partnership with ABC News for the 2012 Presidential Election cycle! Bluefin will power Social TV analytics for ABC News to use in various ways, including for on-air TV broadcasts and on ABC News websites. This collaboration will cover the following events:

  • Super Tuesday (March 6)
  • Republican National Convention (August 27-30)
  • Democratic National Convention (September 3-6)
  • 2-3 Presidential Debates (TBD)
  • Vice Presidential Debates (TBD)
  • Election Night (November 6)
  • Presidential Inauguration (January 20, 2013)

As these historic nights unfold, we’ll be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture. Our technology allows ABC News to tap into voters’ reactions and bring TV viewers into the conversation like never before.

For some of the events, we’ll provide ABC with our signature 3-D data visualizations, like the one below that we created for the New Hampshire GOP debate last month.

Since the launch of ABC News’ Political Stock Market in November, our Social TV analytics technology has given ABC News viewers real-time assessment of how voters are reacting to every twist and turn in an ever-changing presidential primary. Bluefin data and 3-D visualizations have appeared on “Good Morning America” and the Sunday morning news show “This Week” on December 11, 2011 and January 8, 2012.

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Last week we saw explosive growth in social TV with a record-breaking 12.2 million social media comments during the Super Bowl. The trend continued last night with the 54th Annual Grammy Awards setting a new record of 13 million comments – a 2,280% year over year growth from the 2011 Grammy Awards, which had 546K comments.

So what got people commenting last night? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period.

More social TV metrics for the Grammy Awards available in the infographic below.

 

 

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Super Bowl rematch between the Giants and Patriots. Halftime show with Madonna. What about the commercials? For some, the Super Bowl is all about the commercials, which is evident by all the social TV chatter around last night’s ads. H&M, a first-time advertiser in the big game, nailed it. There was 109K comments about “Bodywear for H&M” or, more appropriately, about David Beckham in his underwear.

Some more really interesting ad data in the infographic below:

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The Super Bowl XLVI halftime show last night was anything but a space filler until the two teams reconvened on the field. In fact, if the halftime show was a standalone event, it would have ranked in the top 5 among the most commented-on entertainment events in social TV. Not bad for about a 12-minute performance.

More details about the halftime show here:

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