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Featured stories
“Bluefin is unique in also tracking most of what is on TV—including the ads—to draw specific relationships between televised stimulus and social-media response. 'What Bluefin is doing is technically impressive,' says Duane Varan, chief research officer at the Disney Media and Ad Lab.” Read more | View PDF
“Bluefin Labs [is] a scientifically rigorous company in the burgeoning industry of social media ratings... the company’s array of computers monitors social media and television to offer both qualitative and quantitative assessments of what people are watching and how they react to it.” Read more
“[Bluefin's] algorithms have the ability to fine-tune themselves, learning what he calls 'the language of television' by employing machine-learning techniques.” Read more
“Bluefin's expertise is in providing brands, agencies and media companies with real-time TV-audience response insights through social-media analysis.” Read more
“As Bluefin Labs starts to help TV networks make sense of social media engagement, effective cross-platform advertising will become an essential part of marketing campaigns.” Read more
“What you get is a measure beyond Nielsen ratings, surveys and focus groups to find out which programs and ads triggered a response in the form of online communication, as well as when and how that communication occurred.” Read more
Full archive
- ABC News, Feb 2012 / ABC News and Bluefin Labs will Collaborate for Social TV Analysis of Major Events in 2012 Campaign
- Adweek, Feb 2012 / ABC News, Bluefin Labs Extend Social TV Analytics Partnership Through Presidential Election
- Fast Co Create, Feb 2012 / The Race for the Second Screen: Engagement and Insight
- BostInno, Feb 2012 / Bluefin Labs: Grammy Awards Top Super Bowl XLVI for Social TV Record
- Lost Remote, Feb 2012 / Grammys Rock the Ratings, Set Social TV Record
- Wall Street Journal, Feb 2012 / The New Water Cooler is a TV Show
- Mashable, Feb 2012 / Super Bowl Breaks Social TV and Broadcast Records
- Fast Co Create, Feb 2012 / Bluefin: Super Bowl XLVI Shatters Social Media Records
- Forbes, Feb 2012 / From Manning To Madonna: NBC's Super Bowl XLVI Blasts Social TV Record [Infographics]
- Beet.TV, Feb 2012 / Social Metrics Start-up Bluefin Labs Getting Traction with Agencies, Nets
- Reuters, Jan 2012 / Super Bowl advertisers seek buzz on social media
- Ad Age, Jan 2012 / Charting the Social TV Surge: 'American Idol' Social Commenters Grew 597% Between Seasons
- Fast Company, Jan 2012 / With A $12M Cash Infusion, Bluefin Labs Heads Into The Eye Of Social Media Storms
- Ad Age, Jan 2012 / Social-TV Startup Bluefin Labs Lands $12 Million Investment
- Adweek, Jan 2012 / Company analyzes TV viewers' real-time reactions to shows
- AllThingsD, Jan 2012 / Twitter While You Watch TV? Bluefin Labs Is Watching.
- Digiday, Jan 2012 / Investors Give Social TV a Thumbs Up
- Reuters, Jan 2012 / Time Warner leads funding for second social TV company
- Lost Remote, Jan 2012 / ‘American Idol’ breaks social TV premiere record [Infographic]
- Forbes, Jan 2012 / American Idol Breaks Social TV Record, Destroys The X Factor [Infographic]
- Ad Age, Jan 2012 / Tim Tebow Is a Social-Media God (So to Speak)
- ABC News Video, Jan 2012 / Your Voice This Week
- ABC News Blog, Jan 2012 / Conversation Starters: Gingrich on Military Service, Paul on Newsletters, and Romney on Bain Jobs
- Harvard Business Review Blog, Jan 2012 / Mass Media's New Engagement Measures
- Forbes, Jan 2012 / PR, Social Validation & The X Factor
- Ad Age, Dec 2011 / Which TV Networks Won the Year for Social Buzz?
- Lost Remote, Dec 2011 / The year in social TV by Bluefin Labs [Infographic]
- Ad Age, Dec 2011 / Charlie Brown vs. Will Ferrell's Buddy the Elf: A Social-TV Smackdown
- Forbes, Dec 2011 / A Proposal For Hollywood: To Survive TV Disruption, Go Completely Live [infographic]
- Adweek, Dec 2011 / Social Data Uncovers Brand, TV-Show Affinity
- Lost Remote, Dec 2011 / ABC News debuts political site with social stock market
- Ad Age, Dec 2011 / With Bluefin Labs, Publicis' SMG Looks Beyond TV Ratings
- Lost Remote, Dec 2011 / Social TV recap of the ABC News Iowa GOP Debate [Infographic]
- ABC News Video, Dec 2011 / Debate Analysis: Mitt Romney's Big Bet
- ABC News Blog, Dec 2011 / Bet On It: Twitter Loves Romney’s Wager
- The Huffington Post, Dec 2011 / TED and The Huffington Post are excited to count down 18 great ideas of 2011
- Ad Age, Dec 2011 / What Have Chevy, Pepsi, Sony and Verizon Gotten Out of 'X Factor'? A Look at Their Social-Media Lift
- ABC News Blog, Nov 2011 / Four Digital Media Startups to Watch
- Fast Company, Nov 2011 / Bluefin Mines Social Media To Improve TV Analytics
- Ad Age, Nov 2011 / How 'The X Factor' Vote-by-Tweet Partnership With Twitter Has Affected Its Social-TV Footprint
- Lost Remote, Nov 2011 / Regis’ farewell sets social high bar for morning TV
- Ad Age, Nov 2011 / PepsiCo Is Looking at Startups as Potential Partners, Not Experiments
- Xconomy New York, Nov 2011 / Bluefin Labs and SocialGuide Push Competing Technology to Make Social Data Useful to TV Networks and Advertisers
- Big Think, Nov 2011 / Cracking the TV Genome
- Associated Press, Nov 2011 / Tweets become new spin room in 2012 race
- Lost Remote, Nov 2011 / Social analysis of CNBC’s Republican debate [INFOGRAPHIC]
- Ad Age, Nov 2011 / Fall TV Update: Five Social-TV Success Stories (and One Ratings Disappointment)
- Lost Remote, Nov 2011 / Where the NBA lives on TV when there’s no NBA season
- Popular Science, Oct 2011 / The Glory of Big Data
- MIT Technology Review, Oct 2011 / EmTech: Tweets and Facebook Messages Help Rate TV Programs
- Ad Age, Oct 2011 / Follow-up: Is Ashton Kutcher's 'Social TV' Effect on 'Two and a Half Men' Sustainable? The Answer...
- San Francisco Chronicle, Oct 2011 / Web 2.0 Summit: Data explosion creates revolution
- MIT Technology Review, Oct 2011 / A Social-Media Decoder
- Mashable, Oct 2011 / “Walking Dead” Breaks TV Ratings, Makes Big Moves in Social TV
- Ad Age, Oct 2011 / 'The Voice' was a Ratings and Social-TV Triumph but 'X Factor' Isn't? Guess Again
- Ad Age, Oct 2011 / Will Social Media Be the New Nielsen for TV Ad Buyers?
- GOOD Magazine, Sept 2011 / Winning, Duh: Sheen Tops TV Premiere Week's Social Media Power List
- Ad Age, Sept 2011 / Is Ashton Kutcher's Massive 'Social TV' Effect on 'Two and a Half Men' Sustainable?
- Media Post, Sept 2011 / Marketers And Media Companies, Start Your Scientists
- The Hollywood Reporter, Sept 2011 / Charlie Sheen’s Roast Wins Social Media Battle
- Ad Age, Sept 2011 / 7 Things You Need to Know About 'Social TV' Right Now
- Xconomy Boston, Sept 2011 / Bluefin Labs, Named After a Sushi Bar, Tracks Social Media Around “Every Show on TV”
- Ad Age, Sept 2011 / Social-Media Smackdown: Packers Fans vs. Saints Fans
- GOOD Magazine, Sept 2011 / Tweet Seekers: How Your Social Media Outbursts Influence TV Networks
- Ad Age, Aug 2011 / Never Mind 'Glee' and 'Idol' and 'Jersey Shore': These Are TV's OTHER Social-Media Champs
- Ad Age, Aug 2011 / Watching TV While Gulping Mountain Dew: A Fascinating Look at Which TV Dewheads Tweet About Most
- Ad Age, Aug 2011 / Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots
- Forrester Blog, July 2011 / Social Media Engagement Turns Out To Be A Boon For TV
- Semanticweb, July 2011 / TV Shows’ Traction in Social Space: Bluefin Launches Tech to Assess Idol Trials, Sports Scenes, and More
- Ad Age, July 2011 / See a Cool Visualization of the Interconnected Social-Media Conversation About TV
- MIT Technology Review, July 2011 / Picking up Signals from Television Viewers
- Mashable, July 2011 / Bluefin Signals Measures the Social Media Response to Television
- GigaOM, July 2011 / How social is your favorite TV show? Bluefin Labs knows.
- Lost Remote, July 2011 / Bluefin Labs rolls out social TV ratings system
- Ad Age, July 2011 / Inside the 'Good,' 'Great,' 'Amazing' and 'Awesome' Social-Media Triumph of NBC's 'The Voice'
- Semanticweb, June 2011 / Bluefin Labs Hopes To Breach the Semantic Barrier Between Social Media Comments and TV Content
- Ad Age, May 2011 / MIT Startup Matches TV With Social Conversation
- MIT Technology Review, May 2011 / Watching the Watchers
- MediaPost, May 2011 / Bluefin Labs Uses Social Media to Test TV Ad Impact
- Lost Remote, May 2011 / Bluefin Aims to Reinvent TV Ratings with Social Media
- Lost Remote, May 2011 / The Most Socially "Engaging" TV Networks
- Wired, March 2011 / TED 2011: How "Gaga" Becomes "Water"
- WSJ, March 2011 / "Ga-Ga" For Daddy's Data
- Innovation News Daily, March 2011 / Tech Tracks Social Media Crowd Reactions to TV
Press releases
December 2011
Starcom MediaVest Group (SMG) Taps Bluefin Labs for Enterprise-Quality Social TV Analytics (Joint press release)
October 2011
Rentrak Syndicates Data From Bluefin Labs to Offer Social TV Analytics (Joint press release)
October 2011
Bluefin Labs Reveals TV Preferences of Moms, Foodies, Auto Enthusiasts and More
July 2011
Bluefin Labs Introduces Metrics for Television-Driven Social Media, Launches Bluefin Signals
May 2011
Bluefin Labs Unveils Initiatives That Create the Key Link between TV and Social Media
February 2011
